When the world’s largest retail trade association hosts its annual mega-show, a rising power in the retail-based service arena will make its big expo debut. Meet Engagement Agents
- a unique Software as a Service (SaaS) business that launched in 2016 to help retailers maximize the significant marketing benefits within their leasing agreements.
Although Engagement Agents counts some of the world’s most recognizable brands – including Adidas and Levi’s - as customers and has won technology awards, it plans to take advantage of its presence at the event to spread its message to retailers of all sizes to help them boost their revenue potential.
Engagement Agents’ founder and president, Sean Snyder
, says the company’s platform solves an “age-old industry challenge”: how to maximize the valuable digital and physical marketing benefits that are part of lease agreements with shopping centers. In fact, statistics show that 90 percent of retailers regularly leave these opportunities on the table in-part or in their entirety because of the complexity and time required to manage them.
And Snyder speaks from experience. As a 20-year veteran of the retail and commerce industry and former sales & marketing director at Stitch It – with its 85 shopping-center-based locations – he saw firsthand how challenging it was to take full advantage of the marketing opportunities which were a substantial part of the cost of each shopping center lease agreement.
“Every time Stitch It wanted to launch a marketing campaign, I was having 85 conversations with 85 shopping centers because each property had a different way of managing their retailers’ marketing. Also, it just did not make sense to have 85 store managers have the same conversation with 85 shopping center marketing managers about each marketing campaign,” said Snyder. “Even with all my efforts there, I knew that Stitch It was missing so many opportunities to drive traffic and sales because of the time, logistics and effort it took – not to mention the added labor costs. I knew there had to be a better way.
Snyder consulted with retailers and shopping centers to understand how significant the problem is and discovering the problem was universal, decided to do something about it. He assembled a team with 45+ years of retail, e-commerce, tech and leasing experience, and Engagement Agents was born - with Stitch It as its first customer.
“Retail is already an incredibly challenging and competitive industry. Our team wants to provide retailers a means of accessing the invaluable marketing opportunities they are paying for,” he added.
Snyder says his company is excited to be included in the NRF show’s Innovation Lab – which comprises a curated group of 50 innovators displaying the latest applications in artificial intelligence, augmented reality, machine learning, facial recognition, robotics, and more. The immersive exhibit gives retailers access to the latest developments in retail’s tech transformation.
“We can’t wait to showcase Engagement Agents to retailers worldwide at the NRF Big Show and are so grateful for being chosen,” said Snyder. “We anticipate Booth #7121 will be filled with great conversations,” he said.
Engagement Agents will hold one-on-one meetings with retailers and reporters on a time-available basis at Booth #7121. To schedule a time, call 1.416.577.7326 or email [email protected]
About Engagement Agents
A number of the world’s most recognizable retailers rely on Engagement Agents. Engagement Agents is a Software as a Service platform which helps retailers maximize and monetize their already-paid-for shopping centers' digital and physical marketing channels to drive impressions, traffic and sales while saving money, time and resources.