While the Sales & Marketing Director at Stitch It, which has 85 shopping center-based locations, I experienced the challenge of distributing our marketing and recruitment campaigns to our 85 shopping centers...it was a NIGHTMARE!

Stitch It, like all retailers, pays significantly into the shopping centers’ marketing as part of their lease. However, Stitch It was missing numerous opportunities to drive impressions, traffic and sales through their already-paid-for shopping centers’ digital and physical marketing channels. Also, competitors' campaigns were being promoted through the shopping centers’ marketing channels, while Stitch It campaigns were not.

Every time Stitch It had a marketing campaign to promote, I was ultimately having 85 conversations with 85 shopping centers given each property had its own way of managing their retailers’ campaigns from image specs to policies to approval processes. Lastly, it would be costly, time-consuming and inefficient for 85 store managers to have the same conversation with 85 shopping center marketing managers about each marketing campaign.

After consulting with retailers and shopping centers to understand how significant the problem is, and leveraging our teams’ collective 45+ years of retail, ecommerce, tech and leasing experience, Engagement Agents was developed - and Stitch It became our first customer!

Now, a number of the world’s most recognizable retailers partner with Engagement Agents to maximize and monetize their already-paid-for shopping centers’ marketing channels to drive traffic and sales, while saving tremendous amounts of time, money and resources!

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