This article is published at Ancillary Retail Magazine. Retailers and developers need to work together to utilize their available marketing channels for a win-win scenario for everyone. The Retailer Engagement Report, conducted in 2018, shows a massive disconnect between what…

Originally posted to Retail TouchPoints. Shopping centers often promote their retailers’ marketing campaigns via various digital and physical channels to drive traffic and sales. While retailers generally pay for shopping center marketing as part of their lease agreements, they often…

Originally posted to Omni Talk. As part of our ongoing Omni Talk Spotlight Series, this week Chris and Anne sit down with Sean Snyder, Founder and President of Engagement Agents. Engagement Agents is a cool, new startup out of Toronto…

When the world’s largest retail trade association hosts its annual mega-show, a rising power in the retail-based service arena will make its big expo debut. Meet Engagement Agents – a unique Software as a Service (SaaS) business that launched in 2016 to…

Black Friday 2018 was one of the busiest shopping days of the year. By all accounts, a resounding success for both in-store and online sales. How busy was Black Friday for you? Busy enough? Can it ever be busy enough?…

According to the National Retail Federation, Father’s Day spending was expected to total a near-record $15.3 billion this year! While not every retailer caters to Dad, it is safe to say every retailer had a campaign running on June 17th…

According to research, Mother’s Day is the third largest retail holiday, behind the winter holidays and the back-to-school season. Why did retailers miss maximizing Mother’s Day mall marketing? While not every retailer caters to Mom, it is safe to say…

As I strolled through my nearby shopping centre this past weekend, it is clear that traffic is down and, presumably for most retailers, sales are as well. That being said, retailers invest A LOT of time, effort and money into…

Republished with permission from Retail Insider. View the original article here A whopping 90% of retailers in North America are failing to take advantage of a significant marketing channel that they’re already paying for, and a new company is helping both…

Today, Engagement Agents released their first Retailer Engagement Report based on Black Friday 2016. The results are concerning: The Engagement Agents Retailer Engagement Report shows a considerable disconnect between what is featured on the shopping centres’ physical and digital marketing channels compared to what…